Capstone Research Paper – Section Four

We all listen to music occasionally, & what our favorite artists create impact us a lot. There are so many music videos out there that get a ton of views, so how do they obtain these? If you’re someone who wants to work for musicians or are a rising musician yourself, you would want to know & understand how to get a broad audience & attract the public. The two terms I will frequently be discussing are sensations; the process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment, & perception; the process of organizing and interpreting sensory information, enabling us to recognize meaningful objects and events. These two terms are what really impact our experience of viewing a music video.

There are many factors that impact someone’s overall experience in a setting, & music is one of them. In an article titled Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? It discusses how an individual’s experience of music has many factors to it & says that researchers have investigated several dimensions of the store environment, including music, color, clutter & cleanliness, lighting, crowding, & many others (Spangenberg, Crowley, & Henderson, 1). This quote makes you realize music is a component of how people feel when they enter a store or certain place, which can bring them positive vibes or bad vibes based of off that.

Since we live in the US, we rarely get to see things from another point of view, but when we look at music from around the world, we can see that it’s becoming very westernized. An article called The Korean Wave: An Asian Reaction to Western-Dominated Globalization, I learned about the music scene in South Korea, as it stated “In contemporary Korean cinemas, TV dramas and pop music, globalization is also evident. The stars follow the world trend in performance, presentation and fashion, and emulate their Western compatriots. English is often used as lyrics in songs. However, the big difference is that the performers have distinct Asian physical features, and the dramas reflect the traditional Asian values and ethos, which helps to make the Asian fans feel at home. The “Asian-ness” is no longer something weird or marginal, but takes center stage. Therefore there is a sense in which the Korean Wave is a reaction of the Asian people to the West-dominated globalization in popular culture. But what distinguishes the Korean Wave from other similar phenomena, such as Bollywood and Nollywood, is the juxtaposition of globalized and traditional Korean cultures” (Kim). Reading this source, I found out that a lot of more advanced places all around the world usually conform their own music industry as similar to the West. It shows who’s representing the world, & everyone following.

When our society here is dealing with turmoil, huge musicians tend to release music protesting what’s going on, or supporting it. Fabian Holt discusses this in his recent novel Genre in Popular Music & says “In recent decades, rock/pop has become a cultural mainstream & increasingly functions as a discourse for articulating public memory of peoples & nations at major official events…” (Holt, 1). I feel like the music that gets popular makes the society move along, almost as if the songs are creating movements within times of conflict.

Popular music videos in developed countries have been starting to be very similar in the fact that they’re overly sexual, & other people are conforming to this trend as well, which makes it lack room for anything original or refreshing. Richard L. Baxter, Cynthia De Riemer, Ann Landini, Larry Leslie, & Michael W. Singletary all researched the content of music videos in their Electronic Media Journal & made me realize a common trend in new music videos when they wrote “The music video, as shown on Music Television (MTV), is a contemporary hybrid of rock music and film imagery. This study analyzed a sample of 62 MTV music videos in 23 content categories. Of the content categories studied, frequent occurrences were found in visual abstraction, sex, dance, violence, and crime. MTV sexual and violent content is characterized by innuendo and suggestiveness, perhaps reflecting MTV’s: adolescent audience appeal” (Baxter, Riemer, Landini, Leslie, & Singletary). Most American music videos show the same discrepancies of horrible things, so when someone makes one of something else for once, it’s a refreshing occurrence.

Music videos were a revolutionary addition in the way to promote new music & albums for popular artists, but also for less well-known artists, gave them an opportunity to reach for stardom as well. According to Gareth Branwyn’s analysis of the new music video scene in America, “Like all media developments before it, musical television was promoted as a revolution in popular communication. MTV would bring us compelling sounds & visions, allowing pop artists to use a wider band-width to express themselves. It would be a youth-orientated channel, that expressed their lifestyles, ideas, & concerns in a language they could relate to” (Branwyn). Back then, before media outlets like MTV & YouTube to show music videos, it was promoted on television. Comparing this to now, & how everything is so different as technology is so advanced & most music videos aren’t promoted on TV but rather on YouTube since most youth these days only use their phones rather than watch TV.

Even the simplest noises & sounds you hear in a song can remind you of any moment in your lifetime, which can be a good or bad thing. If the technique used in the song triggers a traumatic experience we’ve faced, it could make us not want to listen to the song, & if we hear it & get reminded of an enjoyable moment, we would naturally return to listen again. In Wilson Kaiser’s article Music and Visual Imagery in Frank Conroy’s BODY AND SOUL, he writes “This pattern of the diminishment of sound and the intensification of the visual elements of the narrative accompanies Claude’s developmental insights throughout Body and Soul. Visual description often marks a trauma, but each time Claude’s musical sense returns with the added insight he has gained from his overwhelmingly imagistic experience” (Kaiser, 107). This quote mentions how the main character in the novel is going through a traumatic experience & how the sounds around him will always remind him of the moment, which can conclude that the music video has to be an enjoyable experience for the listener to continue enjoying the song to have positive memories associated with it.

Artists are super talented in their field, we can see such intricate pieces done in the the most simplest ways through these amazing people. In his book, Musicophilia, Oliver Sacks mentioned that Beethoven was deaf but after he became deaf, he made more amazing pieces of art, & after writing music, he knew the formation of music to still make pieces (Sacks). He knew music inside & out & knew how it’s set up which makes me have more questions as to how long it took him to acquire this skill.

Music is found in almost every human civilization, & it’s the one most thing we all have in common with each other. Aniruddh Patel made me realize something very, very special. In his book Music, Language, & The Brain, he says that language & songs define us as human. They appear in almost every culture, regardless of the society’s developmental phase (Patel). It’s amazing that no matter what, or where we are, we can all remember that we are connected as one race & music can bring us together.

There seems to be an underlying similarity in music videos, that make us attracted to them naturally. Our eyes are naturally attracted to exciting things, & Experiencing Music Video: Aesthetics and Cultural Context, a text about filming, discussing that music videos work similar to films & other narratives in how they emphasize story or abstracting colors & movement (Vernallis). So in general music videos most people have seen also resemble this pattern as in they either have a story or dance & very nice colorful aesthetics.

Music has so many applications to it; composing it, dance, & more. But all of the aspects to music is the emotion that the audience will receive from it. The writing in the book Handbook of Music and Emotion: Theory, Research, Applications, Patrik N. Juslin & John Sloboda disclose “This volume presents an integrative review of the relationship between music and emotions. The first section reflects the various interdisciplinary perspectives, taking on board views from philosophy, psychology, musicology, biology, anthropology, and sociology. The second section addresses the role of our emotions in the composition of music, the ways that emotions can be communicated via musical structure, and the use of music to express emotions within the cinema. The third section looks at the emotions of the performer–how they communicate emotion, how their emotional state affects their performance. The final section looks at the ways in which our emotions are guided and influenced while listening to music, whether actively or passively” (Juslin & Sloboda). It’s amazing how a simple tune in your ear can trigger so much emotional balance to your entire body & leave you in chills.

Throughout the heavy research, the main controversies found were sexism & over sexualization in recent music videos, or intense drug use. This has become an issue because so many popular artists are no longer creating G-rated videos, which impacts the society itself & risks younger adolescents viewing them without permission. Plagiarism is also a huge issue between artists of more popular name vs less popular artists, as they’re seen to be stealing or claiming work as their own, when really it isn’t.

All this research doesn’t end here, I want to still dig deeper to find out how an individual’s visual experience of watching something influences their auditory experience of hearing something & how the eye & ear work together to create the “perfect” viewing experience. These are questions with no direct answer, they would have to require an actual experiment to conclude. However, putting the pieces together about the eyes & ears during music listening can help me realize the answers.There are many factors that impact someone’s overall experience in a setting, & music is one of them. In an article titled Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? It discusses how an individual’s experience of music has many factors to it & says that researchers have investigated several dimensions of the store environment, including music, color, clutter & cleanliness, lighting, crowding, & many others (Spangenberg, Crowley, & Henderson, 1). This quote makes you realize music is a component of how people feel when they enter a store or certain place, which can bring them positive vibes or bad vibes based of off that.

Since we live in the US, we rarely get to see things from another point of view, but when we look at music from around the world, we can see that it’s becoming very westernized. An article called The Korean Wave: An Asian Reaction to Western-Dominated Globalization, I learned about the music scene in South Korea, as it stated “In contemporary Korean cinemas, TV dramas and pop music, globalization is also evident. The stars follow the world trend in performance, presentation and fashion, and emulate their Western compatriots. English is often used as lyrics in songs. However, the big difference is that the performers have distinct Asian physical features, and the dramas reflect the traditional Asian values and ethos, which helps to make the Asian fans feel at home. The “Asian-ness” is no longer something weird or marginal, but takes center stage. Therefore there is a sense in which the Korean Wave is a reaction of the Asian people to the West-dominated globalization in popular culture. But what distinguishes the Korean Wave fi-om other similar phenomena, such as Bollywood and Nollywood, is the juxtaposition of globalized and traditional Korean cultures” (Hyun-key Kim). Reading this source, I found out that a lot of more advanced places all around the world usually conform their own music industry as similar to the West. It shows who’s representing the world, & everyone following.

When our society here is dealing with turmoil, huge musicians tend to release music protesting what’s going on, or supporting it. Fabian Holt discusses this in his recent novel Genre in Popular Music & states “In recent decades, rock/pop has become a cultural mainstream & increasingly functions as a discourse for articulating public memory of peoples & nations at major official events…” (Holt, 1). I feel like the music that gets popular makes the society move along, almost as if the songs are creating movements within times of conflict.

Popular music videos in developed countries have been starting to be very similar in the fact that they’re overly sexual, & other people are conforming to this trend as well, which makes it lack room for anything original or refreshing. Richard L. Baxter , Cynthia De Riemer, Ann Landini, Larry Leslie, & Michael W. Singletary all researched the content of music videos in their Electronic Media Journal & made me realize a common trend in new music videos when they wrote “The music video, as shown on Music Television (MTV), is a contemporary hybrid of rock music and film imagery. This study analyzed a sample of 62 MTV music videos in 23 content categories. Of the content categories studied, frequent occurrences were found in visual abstraction, sex, dance, violence, and crime. MTV sexual and violent content is characterized by innuendo and suggestiveness, perhaps reflecting MTV’s: adolescent audience appeal” (Baxter, Riemer, Landini, Leslie, & Singletary). Most American music videos show the same discrepancies of horrible things, so when someone makes one of something else for once, it’s a refreshing occurrence.

Music videos were a revolutionary addition in the way to promote new music & albums for popular artists, but also for less well-known artists, gave them an opportunity to reach for stardom as well. According to Gareth Branwyn’s analysis of the new music video scene in America, “Like all media developments before it, musical television was promoted as a revolution in popular communication. MTV would bring us compelling sounds & visions, allowing pop artists to use a wider band-width to express themselves. It would be a youth-orientated channel, that expressed their lifestyles, ideas, & concerns in a language they could relate to” (Branwyn). Back then, before media outlets like MTV & YouTube to show music videos, it was promoted on television. I’m comparing this to now, & how everything is so different as technology is so advanced & most music videos aren’t promoted on TV but rather on YouTube since most youth these days only use their phones rather than watch TV.

Even the simplest noises & sounds you hear in a song can remind you of any moment in your lifetime, which can be a good or bad thing. If the technique used in the song triggers a traumatic experience we’ve faced, it could make us not want to listen to the song, & if we hear it & get reminded of an enjoyable moment, we would naturally return to listen again. In Wilson Kaiser’s article Music and Visual Imagery in Frank Conroy’s BODY AND SOUL, he writes “This pattern of the diminishment of sound and the intensification of the visual elements of the narrative accompanies Claude’s developmental insights throughout Body and Soul. Visual description often marks a trauma, but each time Claude’s musical sense returns with the added insight he has gained from his overwhelmingly imagistic experience” (Kaiser, 107). I haven’t read the novel that this article is critiquing, but this quote mentions how the main character is going through a traumatic experience & how the sounds around him will always remind him of the moment, which can conclude that the music video has to be an enjoyable experience for the listener to continue enjoying the song to have positive memories associated with it.

Artists are super talented in their field, we can see such intricate pieces done in the the most simplest ways through these amazing people. In his book, Musicophilia, Oliver Sacks mentioned that Beethoven was deaf but after he became deaf, he made more amazing pieces of art, & after writing music, he knew the formation of music to still make pieces (Sacks). He knew music inside & out & knew how it’s set up which makes me have more questions as to how long it took him to acquire this skill.

Music is found in almost every human civilization, & it’s the one most thing we all have in common with each other. Aniruddh Patel made me realize something very, very special. In his book Music, Language, & The Brain, he says that language & songs define us as human. They appear in almost every culture, regardless of the society’s developmental phase (Patel). It’s amazing that no matter what, or where we are, we can all remember that we are connected as one race & music can bring us together.

There seems to be an underlying similarity in music videos, that make us attracted to them naturally. Our eyes are naturally attracted to exciting things, & Experiencing Music Video: Aesthetics and Cultural Context, a text about filming, discussing that music videos work similar to films & other narratives in how they emphasize story or abstracting colors & movement (Vernallis). So in general music videos I have seen also resemble this pattern as in they either have a story or dance & very nice colorful aesthetics.

Music has so many applications to it; composing it, dance, & more. But all of the aspects to music is the emotion that the audience will receive from it. The writing in the book Handbook of Music and Emotion: Theory, Research, Applications, Patrik N. Juslin & John Sloboda disclose “This volume presents an integrative review of the relationship between music and emotions. The first section reflects the various interdisciplinary perspectives, taking on board views from philosophy, psychology, musicology, biology, anthropology, and sociology. The second section addresses the role of our emotions in the composition of music, the ways that emotions can be communicated via musical structure, and the use of music to express emotions within the cinema. The third section looks at the emotions of the performer–how they communicate emotion, how their emotional state affects their performance. The final section looks at the ways in which our emotions are guided and influenced while listening to music, whether actively or passively” (Juslin & Sloboda). It’s amazing how a simple tune in your ear can trigger so much emotional balance to your entire body & leave you in chills.

Throughout the heavy research, the main controversies found were sexism & over sexualization in recent music videos, or intense drug use. This has become an issue because so many popular artists are no longer creating G-rated videos, which impacts the society itself & risks younger adolescents viewing them without permission. Plagiarism is also a huge issue between artists of more popular name vs less popular artists, as they’re seen to be stealing or claiming work as their own, when really it isn’t.

All this research doesn’t end here, I want to still dig deeper to find out how an individual’s visual experience of watching something influences their auditory experience of hearing something & how the eye & ear work together to create the “perfect” viewing experience. These are questions with no direct answer, they would have to require an actual experiment to conclude. However, putting the pieces together about the eyes & ears during music listening can help me realize the answers.

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